Asia etc. - Click for Intro Page



Asia etc., was established in 1996, by President and CEO, Nick Johnson. We are a marketing company specializing in sourcing producers and manufacturers of food products in Asia and introducing them in the U.S. marketplace. We sell to mainstream retail, food service, prepared food, and natural and ethnic food markets.

Through the identification of supply-demand, source imbalances in products and information availability, Asia etc. achieves attractive business solutions to the U.S. Food Industries.

Asia etc. clients include Central Markets, Costco, Eatzi's, Food Emporium, H.E.B., Kroger, Marriott, Mitsuwa, Raley's, Safeway, Trader Joe's,  United Markets, Wegmans, Whole Foods Markets,  and many others. 

Asia etc. also assists Asian restaurant operators to sell franchises in the U.S. market.  For details, please call (404) 728-0632.


Asia etc. employs entrepreneurial sourcing strategy which has been successfully executed over the past 10 years. The strategy is designed to consistently search for the missing or scarce food items as well as understanding the trends that are in demand by U.S. consumers. With our direct connections to growers, manufacturers and to manufacturing facilities for outsourcing production for American food manufacturers, Asia etc. is well placed to meet your needs. The Worldwide Network established over the many years by Asia etc. is extensive and we are confident to meet the demands of the American market.


Three themes define this strategic approach:

Ease of transaction - As most U.S. Manufacturers, Distributors and Retailers do not have the time and resources, Asia etc. brings expertise to enable ease of transaction.

Identifying inefficiencies - Asia etc. can identify needs in the US markets, source products to fill the imbalances in U.S. and do so cost effectively; all the while, working closely with our customers.

Value-added Management to Increase Sales and Optimize Revenue - Asia etc. constantly looks for opportunities through information both in Asia and the U.S. marketplace. Gathering, sourcing, developing and working closely with our customers, Asia etc. simplifies this often time consuming, frustrating process, enabling you our customer to concentrate on generating revenue.


Asia etc., has effectively applied its marketing strategy to service the U.S. Food Industry in a variety of areas. As more and more consumers demand quality, variety and price competitive foods, Asia etc., with its scope of operation can help your business attain financial success.